Hello, I’m Tierra Andrews, a Creative Director located in Los Angeles, CA. I was born and raised in Alabama, where I attended college at the University of Alabama at Birmingham. GO BLAZERS! I have bachelor’s degrees in Art Studio (Design) and Psychology, 14 years of experience in digital media, and 11 years of agency experience. I’m a creative person and I love any opportunity that allows me to flex my creative skills. 

I have conceptualized and created content for a variety of brands, from large corporations such as Honda, ESPN, Shipt, and BBVA Compass Bank to local vintage boutiques with only two employees. I strive to bring value to brands beyond product deliverables. I help simplify processes to save time and money. I address the day-to-day challenges that hold people back from focusing on their businesses. I produce results by focusing on organization, building on both strengths and weaknesses, conducting appropriate research, devising strategies, and adding a pinch of southern hospitality. 

One aspect of my work is to focus on data and analytics, recognizing their role in informing decision-making processes. I believe in the power of insights derived from data to drive impactful strategies and creative solutions. By analyzing key metrics, consumer behavior, and market trends, I gather valuable information that guides my approach and process. This data-driven mindset allows me to make better decisions, optimize campaigns, and continuously improve results.

I'm a firm believer in the power of continuous learning and sharing knowledge gained throughout my career. As a perpetual student, I'm constantly seeking opportunities to enhance my skills. I love utilizing design thinking to tackle both simple and complex problems. When I'm not immersed in work, you can find me curating music playlists, shooting hoops, or exploring museums, always seeking inspiration from my environment.

I'm passionate about what I do and look forward to new challenges that allow me to combine my creativity, expertise, and love for learning. Let's connect and create something amazing together!

What I Do

• User Interface Design

• User Experience Design

• Branding & Logo Design

• Strategy

• Creative Direction

• Photography

• Graphic Design

• Print Design

• Content Creation

• Social Media

Tools I Use

• Premiere Pro

• After Effects

• Photoshop

• Lightroom

• Illustrator

• InDesign

• Adobe XD

• Character Animator